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Internet Marketing Optimization Company


Information, tips and helpful hints for people performing Internet marketing optimization, including search engine optimization (SEO), pay per click (PPC), analytics, conversion rate optimization (CRO), web design and information architecture, social media marketing (SMM) and content development. We generate traffic that converts.

We are both a full-service Internet marketing optimization company with full agency consultant online services, as well as an information resource for effective do-it-yourself search engine marketing strategies and plans. Internet marketing (SEO as an example) is technical, detailed work, but we offer what it takes to succeed. We are more than an agency, we also provide knowledge transfer via free how-to search engine optimization information supported ​by our top agency quality services, products, tools, links and tutorials. Our company also offers classroom and onsite SEO training.

Internet marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). 

Having proper site architecture is vital to online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. Your site needs to be placed in front of potential visitors or they will not know you exist.  

Our Internet marketing optimization services includes the integration of focused traffic-generation tactics that are vital to the success of your site. Without smart marketing, any great website will fail. Started by Bruce Clay in early 1996, Bruce Clay, Inc. is an agency that focuses specifically on how to succeed at Internet marketing optimization through website design, search engine placement, pay-per-click, search engine marketing, submission, analytics, conversion optimization and social media and branding programs. 

As an Internet marketing optimization company we help you achieve high traffic to your website that converts to revenue.

SEO: Search Engine Optimization

When it comes to placement, everyone knows that organic Search Engine Optimization is the key to obtaining visitors for very little cost. In fact, SEO services are absolutely vital to your search engine marketing success. As a result, every company wants to have the top search engine ranking for their targeted keywords. This page teaches a proven Search Engine Optimization (SEO) methodology for "How To Improve Your Ranking through Search Engine Optimization" that should allow you to improve your site quickly and effectively. Bruceclay.com offers many free SEO tools, and a complete step-by-step description of their use. We also offer a comprehensive classroom SEO Training program that is very well rated. This is for those knowing that search engine placement is vital to their web success. Our SEO Company services page describes ways that we can assist you with complex projects. Get Quote

Pay Per Click (PPC) 

While organic Search Engine Optimization generates traffic, it is not "instantaneous." Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords. This page discusses a proven PPC methodology that should allow you to increase traffic to your site quickly and effectively. We discuss the entire PPC process on this page, and provide a complete step-by-step description of their use. Likewise, our PPC Company services page describes ways that we can assist you with complex search engine advertising projects. Get Quote


DisavowFIles.com
Announcing DisavowFiles.com

A free crowdsourced database for Google disavow files aimed at making disavow data transparent.

We are pleased to announce the launch of DisavowFIles.com – our free co-operative program designed to give webmasters a new set of tools in their fight against link spam and protecting their websites from Google link penalties. DisavowFiles.com helps you, the webmaster or SEO, to:

  • Get more intel on sites linking to yours.
  • Find out which of your inbound links have been disavowed by others.
  • Know when your own site has been disavowed.

Email Marketing Getresponse

Try GetResponse for Free GetResponse’s Email Creator makes it easy for users to create attractive and professional-looking emails with minimal effort. There are plenty of great templates to choose from, all of which can be edited to allow for unlimited design solutions. GetResponse users also have access to an image editor, as well as thousands of iStock images that can be used to add visual elements to their marketing emails. Emails can be customized using a drag and drop process and scheduled for delivery using GetResponse’s Time Travel settings. These ensure that emails reach recipients at the same local time all over the world.

GetResponse’s powerful marketing automation tool makes it easier for users to send out effective emails based on their subscribers’ needs and interests. Whether you’re sending out daily deals or tips and advice to your subscribers, you’ll find the Autoresponders feature very useful. With the option to time emails according to a user’s opening habits to sending action-based emails for a customer’s completed transactions and even birthdays, the possibilities for email automation are endless with GetResponse

Try GetResponse free for 30 days - no credit card required

There’s little point in creating an email marketing campaign if you’ve got no way of measuring it; you’d have no idea if it was a success or not. Thankfully GetResponse offers a powerful email analytics feature that offers user smart reporting. You can set up automated reports to be delivered on a regular basis and decide what you’d like to be included e.g. opens and clicks, bounces, or reasons for unsubscribing. GetResponse’s email analytics feature also allows you to find out what hour of the day or day of the week your subscribers take action on reading your emails. This allows you to segment your audience by this time of day and day of week so you can send your emails out at the point they are most likely to convert. As a GetResponse user, you can find out the ROI of your email marketing campaigns by installing tracking codes on your landing pages and website. When recipients click through from their email to your website, GetResponse will make a record of it. You will then be able to see how many site visits, sales, or sign ups you get as a result of your email marketing campaign; thus making it easier for you to determine its ROI.

Landing Page Create

Creating landing pages for your email marketing campaigns is an important way to provide your customers with more information about your company and to offer them a chance to buy your product online. GetResponse provides a great set of tools to help you create high-quality landing pages in minutes. After building your landing page with GetResponse's easy drag-and-drop page editor, you can post it online for anyone to view. Then, simply insert a link to the page right into your email campaigns and wait for your customers to visit. You're always able to access detailed reports that show you just how many of your customers click through to your page to learn more about your business. You can even add your landing page to your Facebook account to harness the power of social media. Landing pages are a great tool for just about any email marketer, especially those looking to sell products and services.

Getresponse AutoResponder

WEBINARS

The new webinar feature gives marketers powerful new ways to connect and engage with their audience. The solution includes registration landing pages for capturing leads and nurturing them with automated invites and reminders. Organizers can create online meeting rooms where up to four presenters can share content using various built-in tools, including a slideshow presenter, digital whiteboard, image gallery, and YouTube player. Presenters can upload a wide variety of documents for review, markup, and collaboration. The system includes a state-of-the-art screen-sharing engine, instant online polling, and open or moderated chat translated into 52 languages. Thanks to the recording feature, presenters can share their exclusive webinar content with attendants, or with the entire world – whichever best fits their business strategy.

• Online coaches can use webinars to build their personal brand with complete training programs, all on one platform.

• Small and medium-sized businesses (SMB) can use a complete, low-cost solution to add a face to their business, engage leads with exclusive content, and grow their customer base.

• SaaS and start-up businesses can get customers involved using powerful tools for demos and onboarding.

• Online marketers can develop new ways to engage with their audience, get qualified leads, and monetize content.

"Our top priority has always been to keep up with the needs of our customers and provide solutions that support their goals," said Simon Grabowski. "Webinars add a powerful new dimension to their marketing capabilities, at a price that's affordable for companies of any size."

Web Analytics

Web Analytics is critical to improving the measurable results of any website promotion program. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money. The issue is that there are a great many Analytics tools on the market, and few actually provide competent guidance in how to use the data to achieve your internet marketing goals. We offer a discussion of our Analytics methodology, and discuss how our technology can very economically present statistics to manage your business, especially when coupled with our offered consulting. This is a must-read section! When you are ready for a bit of help, our Analytics and Conversion Optimization services page describes ways that we can assist you with ROI calculations and traffic increasing projects. Get Quote

Conversion Rate Optimization (CRO)

The ultimate goal of business is positive performance of the bottom line. Conversions have a direct correlation to the bottom line as completions of a business's goals, including sales and leads. Conversions can also be defined as less-immediate brand wins including sign-ups to a mailing list, catalog or newsletter, and steps along a purchase-oriented conversion path that may lead to brand loyalty, recommendations to friends and future sales. A business's website is a powerful tool for gaining conversions, and a website can be engineered to encourage conversions, from high-level site architecture to details as small as the color of a button. Through testing, analytics and tools that uncover visitors' paths, focal points and clicks on a site, conversion rate optimization will improve a site's ability to turn visitors into customers. Get Quote

Social Media Marketing (SMM)

Social media is one of the Web's largest growth sectors, in terms of time spent and individuals engaged on various social networking sites. Social media is also the most interactive online arena, allowing users to comment, share and build upon conversations, ideas and media. For businesses, that means social media is a channel that can't be overlooked. Each social media platform offers users and businesses unique benefits of participation depending on the platforms common usage, participation and advertising or promotional opportunities. A well-designed SMM strategy identifies those social media platforms that offer the best return on investment for a particular, whether by community building, branding and visibility, or ad-driven website visits or sales. Furthermore, SMM is used to monitor a business's online reputation, ensuring a positive presence supported by constructive conversation. Get Quote

 

SEO Web Design/Architecture

Web design and SEO design are different. Many offer services to create a pretty website using Flash, AJAX and a Content Management System. But most designers, and most CMS systems, make production cars. If you want to race and if you want to finish number one, then you need a race car. Race cars require blueprinted designs, handcrafted tuning, and a skilled team of engineers. Only then can they compete in a real race. A race car will almost always beat a production car and search engine placement is not much different — the best will win. The only way to win in the search engines is to design your site for the purpose of competing. A properly designed website will succeed with both your customers and the search engines. Our SEO Web Design section discusses design concepts and implementation techniques as well as our design-related search engine optimization services. Our Siloing Architecture services page describes ways that we can assist you with complex projects. Get Quote